Paid Social Media

At Credit One Bank, I directed a Reel showcasing the launch of the NHL's Vegas Golden Knights credit cards. The strategy centered on engaging VGK fans by leveraging Chance and the VGK team members selecting their favorite card designs. With meticulous attention to detail, the post captured the excitement of choosing a card and the pride of being a VGK fan. The reel, launched as a paid Meta campaign, exceeded expectations, garnering 6.8 million impressions at a $1.21 CPM. This project demonstrates my ability to create compelling visual content that drives brand awareness, resonating with both existing fans and broader audiences.