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Influencer Marketing
Assisted in the influencer marketing strategy at Resorts World Las Vegas.
From March 1 through April 16, Resorts World hosted 26 influencers with a combined following of over 180 million across major social media platforms including Instagram, TikTok, YouTube, and others. These influencers showcased various aspects of Resorts World, including the hotel, restaurants, theatre, nightlife, pool, spa, and casino, resulting in over 400 posts collectively tagging @resortsworldlv and its affiliates.
Key Metrics:
Impressions (Jan 1 - Mar 31): 500 Million+
Reach (Jan 1 - Mar 31): 350 Million+
Posts (Jan 1 - Mar 31): 300+
Impact:
During the influencer campaign, engagement on Resorts World's social media accounts consistently increased by 30% or more.
